TEAL WELLNESS, 2022
Making Fitness & Wellness affordable
Leveraging strategic features to unite new members and seasoned power users in the Salesforce Ecosystem.
My Role
Research
Conceptualisation
UI Design
Timeline
6 months
Team
Aneesha Chinni,
Arshad Azad (Mentor)
Tools
Figma
Photoshop
Illustrator
Project Overview
Teal is a comprehensive app for fitness, nutrition, and mindfulness - a holistic wellness app. Teal was created with a sole intention of making fitness and wellness available to every corner of the country at the most affordable price.
The Problem
The COVID-19 pandemic brought about unprecedented global challenges, and India was no exception. The nationwide lockdowns imposed to control the spread of the virus had far-reaching effects on the daily lives of millions. With restrictions on movement and social interactions, a large portion of the population transitioned to working from home, drastically reducing their physical activity. This shift contributed to a more sedentary lifestyle, characterized by prolonged periods of sitting and minimal physical exercise. Additionally, the stress and uncertainty led to altered eating habits, with an increased consumption of processed and junk food.
The Goal
We wanted to create an app with the sole intention of making fitness and wellness available to every corner of the country at the most affordable price.
What we want to achieve:
-
Improve Fitness : Personalised fitness plans to achieve your specific fitness goals be it, weight loss, weight gain or muscle toning
-
Improve Medical Conditions: Specific workout, nutrition and lifestyle plans have been created to help better manage medical conditions like diabetes, BP etc.
-
Gain Immunity and Improve general health: Teal is not just for those aiming to lose weight or manage their medical condition, but also for those who want to improve their health
-
Mindfulness for all: Teal aims to increase the awareness around the importance of mental health and at the same time help people fix it by the means of breathing exercises and meditations, for all mood and concerns, from anxiety to sleep issues.
PROBLEM STATEMENT
How might we build a versatile wellness app that personalizes the health journey, combining fitness, nutrition, and mental health into one cohesive experience?
How did we get here?...Let's look at the process
Understanding the target audience
Understanding the target audience
Understanding the target audience
EMPATHIZE
SYNTHESIS
IDEATION
Hold up!
Identifying the Opportunity
RESEARCH
Identifying Opportunity
STAGE 1: RESEARCH
-
High Pricing: From our Analysis, it was evident, the pricing of all the apps is high, an average Indian person would not want to spend ₹3000 on a generic online based workout or diet plan. Additionally, the apps only provide generic plans.
-
Most of the apps had a very limited database of Indian meals, making it hard for the user to track calories while inputing the meals
-
Except cult.fit, none of our other competitors had meditation sessions which is very important for a healthy lifestyle specially during the lockdown
-
None of the apps offer a social aspect where the users can interact with others and neither do they provide an option for live chat with experts to clarify their doubts which makes it very hard for users to stick to the app.
Key takeaways : Generic Plans and High costs
Learning from Competitors to Identify Gaps
We analyzed leading wellness apps like HealthifyMe, CureFit, and Fittr to understand their strengths and weaknesses. I rated the most relevant UI/UX features against a scale of 1 to 5 with 1 being bad and 5 being excellent.
STAGE 2: EMPATHIZE
Understanding the problem and identfying pain points
Method: Personal Interviews
To gain an understanding into the pains and needs of users, we prepared questions and conducted user interviews to learn more about the problems that users face in this context and to focus on issues that we will address in the future. We found the following insights.
Online Workouts and Indoor Exercise Trends
Most of the people used either Youtube to exercise or would walk around the house or their building corridor
The Cost Barrier of Personal Trainers & Nutritionists
People found it expensive to have personal trainer or nutritionists who would prepare personalised plans for them
.png)
Generic Advice & Misinformation
People tookup random and generic workout or diet plans/advice from the internet, people turned to crash diets which messed up their metabolism
.png)
Lack of Awareness
Most of the people did not do anything about their stress or anxiety or they were unaware of the subject
User Personas
I identified 2 important target groups with two different age groups and diverse profiles. The User persona will give us an overall idea about our target audience and their characteristics which will help me create effective solutions
1. Insight: People find personal trainers or nutritionists expensive, leading them to follow random and generic plans from the internet.
-
User Story: As a user, I want personalized workout and diet plans that are affordable so that I can follow a routine tailored to my needs without breaking the bank.
.png)
Affordable
prices
Personalise
Plans
2. Insight: Most people did not address their stress or anxiety, or were unaware of how to manage it.
-
User Story: As a user, I want resources and tools to help me understand and manage stress and anxiety so that I can maintain my mental well-being.
.jpeg)
3. Insight: Most of the apps had a very limited database of Indian meals, making it hard for the user to track calories while inputing the meals
-
User Story: As a user who primarily consumes Indian meals, I want an app with a comprehensive database of Indian dishes so that I can accurately track my calorie intake without difficulty. without breaking the bank.
STAGE 3: IDEATE
Transforming User Insights into User Stories and App Features
4. Insight: None of the apps offer a social aspect where the users can interact with others and neither do they provide an option for live chat with experts to clarify their doubts which makes it very hard for users to stick to the app.
-
User Story: As a user, I want an app that includes a social platform for interacting with other users and offers live chat with experts so that I can stay engaged, get support, and have my questions answered in real-time.
Final Designs
The app is divided into 5 tabs, "Home", "Feed", "Live", "Consult" & "Pro" and categorised into 3 main sections, Fitness, Nutrition and Mindfulness.
Home Screen & Activity Tracking
On the home page, all the features of the app are accessible — workouts, recipes, lifestyle tracker, goal setting, activity tracker, water intake & meditation. Using the goal setting feature, users view their steps walked, calories, water intake, and the distance on a daily, weekly, and monthly basis.
Workouts Screens
In the workout section, users can can choose from a diverse set of workout options targeting different body parts, workouts according to their special fitness goals, medical condition and complete them with the help of video assistance and audio instructions. User can also select the number of minutes he/she would like to workout for.
Live Workouts Screen
The live workouts are designed for people who like to have a more personalised experience or are looking to train under specific trainers only. Users have the option to choose from over 50 trainers from all over the country. Also, you can workout with your buddies.
Nutrition Screen
A customised diet plan is created where the users can choose a recipe from the breakfast, lunch, snacks, and dinner according to their specific goals such as weight loss, weight gain, high calorie, high protein, and so on. Each recipe indicates the calorie info and other details like diabetic etc.
.png)
Social Feed & Kids Workouts
Users can speak to hundred of thousands of people who share similar goals. Share their story, ask questions, learn from other's experience and more. You can ask any of your fitness, nutrition or mental wellness related queries and can get experts answers.
Expert Consultation
1-1 Consultation with Fitness Expert, Nutritionists and Psychologists. Users can choose from over 250 experts over all 3 categories and can book a video call or prefer to chat, to get a hyper-personalised plan according to his/her specific medical conditions & goals.
Meditation Screens
Users can choose from over 100 meditation audio sessions which includes anxiety, self esteem, sleep etc.
Product Prototype
Launch
We had a soft launch, on the Google play store and Apple play store. I created a website for the app and an Instagram page for marketing purposes. We achieved our first huge milestone when we hit over 100K downloads within 1.5 months of the launch and we
were featured as the top trending app on the Playstore for 3 weeks straight.
